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| Guerrilla advert for Dental Insurance. |
People see normal everyday and are tired of it. Guerrilla marketing relies on imagination, energy, time and creativity. It's always thought provoking, and that's why it's so effective. You have to grab the viewer’s attention span, in order for them not to look elsewhere. You know when an advert is successful when the consumer not only remembers it, but tells their friends about it.
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