How many times in the cinema do you see a glossy poster advertising a film with the main characters, posing in their lovely frocks, Photoshopped up to their eyeballs? This 'Coming soom' advert I found for the next Finding Nemo film certainly stands out from the rest. This Guerrilla style advert sells the film perfectly. It depicts the plot of how the character always falls into trouble and the nature of his surroundings. Even if the viewer hasn’t seen the first film, this poster demonstrates the nature of the film, for a start we can see it will be an animation film and also that it’s a child action adventure genre.
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| Poster advertising 'Finding Nemo 2'. |
This poster caught my eye because of the humour factor. It’s cleverly ironic that the main character is a fish, and is caught and made into sushi. The way they have packaged it is realistic and funny, which makes the advert work well. The use of white space and small collection of colours keeps it simplistic, therefore creating a poster easy on the eyes.
There isn’t much type used in this poster, just the finding Nemo logo and the capital letters coming soon. The designer clearly isn’t drawing attention to lettering or type of this poster; it seems to be more about the image. The type is an ocean blue colour, purely because that’s where the film is set, in the ocean. The colours in the image seem rather vibrant and saturated; I think this is to resemble the colours seen on the character and his surroundings, as he is a tropical fish.
I like the way the advert is laid out. It’s minimalistic and gets straight to the point. Comparing this to other posters you may find in the cinema it’s memorable, which is exactly what you seek for a successful poster.
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