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So far I have researched Guerrilla marketing, but I now would like to research marketing in a broader sense. I found this book; ‘Successful Marketing for the small business’ in the library, and came across this paragraph of text quite interesting. It explains how a small business can take advantage and become successful without having to be part of a large company. This is what I found out when researching Guerrilla marketing.

I also found that a smaller business has the power to change with the fast moving flow of marketing. It’s like fashion, always changing. It would be easier for one single designer to update their designs compared to a worldwide well known store changing and restocking. This is why Guerrilla marketing is great for small companies; it allows them the small budget and the creativity needed.