Guerrilla marketing can sometimes goes wrong. If an idea doesn’t play out as planned it can have a negative effect. There’s a line that can easily be crossed from funny and clever, to misunderstood and insulting/scary etc. For example Cartoon Network ended up creating a bomb scare in Boston 2007 when they placed LED light boards across the city to promote they’re programme Aqua Teen Hunger Force. They created bomb scares which resulted in closure of bridges. You defiantly have to be careful with the idea you are trying to promote with Guerrilla Marketing.
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| On the News - Cartoon Network bomb scare 2007. |
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