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| My Guerrilla marketing mind map. |
I have created this mind map about Guerrilla marketing, explaining how the aspects benefit and inspire business and audiences.
I have thought about things such as brand experience; a way of creating something cleverly unique by engaging the customer and making them work out the concepts behind the advertisement.
I also thought about the influence it has on the public. It targets them in unusual places to make their advertisement memorable and 'out of the ordinary'. By placing their adverts in unexpected areas it’s hard for the public to ignore it. If you were to see a large poster advertising trains outside a train station, you're likely to ignore it. If you see something unique where it's unexpected, it's hard to ignore.
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