Guerrilla marketing is a way of promoting conventional ideas in an unconventional way. Levinson started out with his Pyschology degree which led him to advertising agencies. He went on to teach Guerrilla Marketing for 10 years at the University of California Berkeley.
Guerrilla Marketing allows small businesses to compete with large businesses within the marketing field. The great thing about Guerrilla marketing is that it creates memorable outcomes without needing an expensive budget.
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| The Cover of Levinson's book. |
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