I have been watching interviews with Jay Conrad Levinson about how he started the Guerrilla advertising trend and why he has been named “The father of Guerrilla”. Levinson talks about how he was teaching at the University of California Berkeley when his students approached him with their dilemma...
“The students in my class all asked if I could recommend for them a book, they all said we have empty pockets but great ideas, how do we get our ideas out to the world. I said I’d find a book for them, but I couldn’t find a book wherever I went. So I wrote them one called 527 ways to market your business. That title was fine for my students but was a horrible title for a book, so that’s when I named it ‘Guerrilla Marketing’." (Jay Conrad Levinson, 2009)
 |
| Video can be found at www.youtube.com Jay Conrad Levinson Father or Guerrilla episode 2 |
I have heard Levinson say these words a number of times when watching interviews with him. It seems that the Guerrilla book started out purely just to help his students, as what they were after hadn’t yet been wrote. This is when the Guerrilla movement took off and Jay Conrad Levinson was named the ‘Father of Guerrilla’.
No comments:
Post a Comment