Wednesday, 2 November 2011

Bibliography

Websites/Blogs
www.gmarketing.com
www.creativeguerrillamarketing.com
www.bootstrappingblog.com
www.blog.guerrillacomm.com
www.youtube.com
www.informationguerrilla.org
www.youtube.com/googlechromeuk
www.uk.movember.com
www.money.cnn.com
Books
The Daily Telegraph Guide successful marketing for the small business – Dave Patten
Guerrilla Marketing – Jay Conrad Levinson

Sunday, 30 October 2011

Evaluation.

The reason I chose the topic of Guerrilla marketing is because the subject excites me. I enjoy reading about it, researching it and discussing it. It’s simple really; I chose to write about something I love. What I enjoy about Guerrilla is the way it’s always so cleverly done. There’s nothing more satisfying that seeing a poster which makes you firstly stop and think, and then realise the context and think; “ah now that’s clever”.  I enjoy having to work to understand a poster, allowing me to have fun with something someone has created. Not only does Guerrilla involve humour but it can become versatile and work perfectly for more serious issues. It’s a compatible subject for any business. It’s just about being clever and unique, in unsuspected places.
The search methods I have used range from renting a book from the library, watching interviews and videos and reading through existing blogs to understand what everyone else loves about Guerrilla marketing. I especially find the blogs interesting because it’s good to see what work other people have found and what they think of it. Blogging opens you up to many more creative opportunities in finding work you would never have come across by searching yourself. I have analysed three different referenced sources, such as a text found from a book, an interview and a blog. Fulfilling these tasks has helped me to find information from different sources that I may not have looked at before. The interview in particular I found quite helpful because I actually got to the listen to the words of the creator, not a second hand source.
Some of the blogs I found lacked in written summaries. These types of blogs were great for finding images but not so great for the information I wanted to know about them. This is why I tried to find different types of blogs so that I could have the images I was looking for, then research them, and find out actual facts and information on them. My favourite blogs are ones where they have found random inspiration either in an image or video and shared it with the world displaying their opinions on what they found.

Guerrilla Marketing gone wrong.

Guerrilla marketing can sometimes goes wrong. If an idea doesn’t play out as planned it can have a negative effect. There’s a line that can easily be crossed from funny and clever, to misunderstood and insulting/scary etc. For example Cartoon Network ended up creating a bomb scare in Boston 2007 when they placed LED light boards across the city to promote they’re programme Aqua Teen Hunger Force. They created bomb scares which resulted in closure of bridges. You defiantly have to be careful with the idea you are trying to promote with Guerrilla Marketing.
On the News - Cartoon Network bomb scare 2007.

Guerrilla Marketing defined: Hawkeye card stunt

I found this video from the Iowa - Northwestern game, it's amazing what you can create with a very large and very willing crowd.

Wednesday, 26 October 2011

Summary of a found text.


So far I have researched Guerrilla marketing, but I now would like to research marketing in a broader sense. I found this book; ‘Successful Marketing for the small business’ in the library, and came across this paragraph of text quite interesting. It explains how a small business can take advantage and become successful without having to be part of a large company. This is what I found out when researching Guerrilla marketing.





I also found that a smaller business has the power to change with the fast moving flow of marketing. It’s like fashion, always changing. It would be easier for one single designer to update their designs compared to a worldwide well known store changing and restocking. This is why Guerrilla marketing is great for small companies; it allows them the small budget and the creativity needed.

Monday, 24 October 2011

Interview analysis.

I have been watching interviews with Jay Conrad Levinson about how he started the Guerrilla advertising trend and why he has been named “The father of Guerrilla”. Levinson talks about how he was teaching at the University of California Berkeley when his students approached him with their dilemma...
“The students in my class all asked if I could recommend for them a book, they all said we have empty pockets but great ideas, how do we get our ideas out to the world. I said I’d find a book for them, but I couldn’t find a book wherever I went. So I wrote them one called 527 ways to market your business. That title was fine for my students but was a horrible title for a book, so that’s when I named it ‘Guerrilla Marketing’." (Jay Conrad Levinson, 2009)
Video can be found at www.youtube.com Jay Conrad Levinson Father or Guerrilla episode 2

I have heard Levinson say these words a number of times when watching interviews with him. It seems that the Guerrilla book started out purely just to help his students, as what they were after hadn’t yet been wrote. This is when the Guerrilla movement took off and Jay Conrad Levinson was named the ‘Father of Guerrilla’.

Audi - creating desire.

Colegate - highlighting health.

Fitness First - aspect of selling business using truth factor.

Kleenex - aspect of hygiene.

The Discovry chanel - using 3D with a difference.

Sharpie - using interaction to sell their product.

The Samaritons - targeting their demographic unexpectedly.

Unicef - highlighting issues we aren't familiar with, in a way we are familiar with.

Swiss skydive - aspects of business.

Jobs in town - aspects of business.